So Whatddya Know?
Social networking sites seem to tap in to the idea that we should all be connected together and on-line. We should be able to do something, upload a photo, write a comment, update a status or simply forward something along to all of our friends for them to see. Don't you mean, "So what do your mates know?" It's not what we know that is important any more. What is important is what we share. The information we give out to people about our feelings and experiences has suddenly - through the exponential growth [ reference ] of social networking sites - become valuable. Valuable to our friends who are now taking notice of us... and valuable to big business who piggy-back their relevant and targeted marketing. Every post you write will be read by at least half a dozen of your friends. If you have a popular profile / blog it will be read by half a dozen thousand people. That's a lot of people that know stuff about you. So what - I am more popular now than ever be...